What Is Pay Per Click (PPC)
Pay per Click (PPC) refers to the concept of placing paid ads on the search results of major search engines like Google Yahoo and Bing. Services offer “Pay Per Click” advertisements where you get a preferred placement of your advertisement among other results and pay a fee for every single visitor that clicks on your ad link based on a pre-set price.
For a fast return on investment, you need to create a PPC campaign for your business. ProtechZi has expertise in creating campaigns in Google Adwords, Bing Ads, and social media advertising (Facebook, Twitter, and LinkedIn)
While Search Engine Optimization is a great approach for long-term growth, sometimes you really need an immediate boost. ProtechZi Internet Marketing offers Pay Per Click campaign management, ensuring that the money you spend is put to the very best possible use.
Our PPC Management Services
- Comprehensive Keyword Research – We ensure you appear for the RIGHT searches by implementing thorough keyword research up front, and monitoring your campaign’s performance closely throughout.
- Effective Ad Creation – We work with you to produce the most effective and eye catching possible ads.
- Landing Page Conversion Optimization – If need be, we will create a landing page on your site tailored to receive the visitors that have clicked through from your PPC ads. This allows us the freedom to create a page specifically designed to sell, as opposed to serving the multiple other purposes your site was created for.
- Split Testing and Comparison of Ads – We’ll set up comparison tests using a smaller budget to test the effectiveness of different ads. This will allow us to hone our content and presentation.
- PPC Mini-Campaigns – Let us target your state, city, or even neighborhood with ads, or set up a small campaign designed to push one specific product or service.
- Remarketing Campaign – Reconnect to past site visitors that have shown interest in your product or service. Utilizing a remarketing campaign can help increase return on ad spend while increasing sales or leads.
- Proof of ROI through Detailed Reporting – There are some excellent data tracking tools built into Google Adwords, Bing Ads, and other PPC services. We wade through the data and generate a customized PDF report highlighting the most important information.
As a service provider, we can provide quality pay per click management services. Our goal is to create an effective pay per click management campaign for your company to help you grow. When our customers grow, it helps us grow along with them. We have well experienced Google analytic certified pay per click management professionals and can help you with the entire setup, execution, and management of your PPC campaign.