Search Engine Optimization is a process or a series of execution of different technics instructed by Google or any other search engine to increase the search visibility of your website on leading search engine result page like Google, Yahoo and Bing.
There are natural ("organic"), and paid ways of achieving higher ranking on search engine result page. Positioning a website higher on search engine result pages dramatically increases its overall search visibility. Studies indicate that people often only pay attention to the first few results for the specific keyword(s) they searched for, therefore it is important to ensure your website is found or visible on the top of the search engine.
SEO is an integral part of emerging Search Engine Marketing or Internet Marketing strategies that help promote your website so it may provide you with qualified leads, more business and therefore optimum growth. Being an expert in Search Engine Optimization and other online promotion strategies, ProtechZioffers you world-class services paired with cutting edge technology.
Top rankings for your important keywords are what we do best. We are a search engine optimization firm that believes in the core principles of SEO. We work within the search engine guidelines to deliver real results.
SEO is a competition between your site and other sites to show up on the top of the search engines when a searcher uses any particular keywords. It takes an investment of time and money to get there, and the rewards are huge for the companies that do the right things in the right ways. The companies that implement poor strategies based on poor information will only lose money.
ProtechZi is committed to winning for our clients by having better information than any other SEO company in the world. Google has over 250 known factors that influence the rankings of your website, and we spend countless hours trying to statistically prove what all of those factors are.
Google released two major updates to their algorithm in the last few years that dramatically changed the landscape of Search Engine Optimization. The purpose of these updates was to stop those who game the system, making their sites look relevant to the search engines when they really aren’t. Search engine optimizers are in a constant state of evolution, continually adjusting their processes and learning to maximize success. They want to rank well at all costs, but Google’s goal is to make the good guy win. The guy who has the most relevant and accurate information and who is providing their searchers with the greatest value. It takes a lot of time, experience, and a keen understanding of how Google’s algorithm works to be successful with SEO. It changes often, and it will continue to change as search engine optimizers develop new methods to trick Google’s algorithm. You can’t just rely on being the good guy; you have to prove to Google that you deserve to be at the top of the rankings. That’s where we come in.
PPC or “pay-per-click” is a well-known form of Internet advertising. It involves creating a mini-ad and choosing keywords to associate with it. When users perform a search using one of the keywords, the ad appears in a specific spot on the first page of the results (usually at the top or along the right side). The term “pay-per-click” comes from the fact that each time traffic clicks on an ad, the owner pays a pre-determined amount. no click-no cost. PPC is a valuable tool and one that works well with SEO. The ideal approach is usually a combination of the two, but if you can only implement one, SEO is the way to go.
Users trust the main search results (i.e. the “organic” results) more than the paid ones. Organic results are viewed as genuine. Pay-per-click listings are seen as paid advertising — which they are. So even though PPC ranks highest for visibility, customers don’t necessarily click it.
A good SEO strategy identifies and repairs substandard code, poor content and insufficient links. If these types of issues aren’t addressed, search engines don’t send traffic to the site.
SEO increases conversions by improving site usability.
SEO is a proven long-term approach. When properly set up, the return on investment is unmatched.
Since SEO takes time to see the full benefits, the earlier you incorporate it, the better. Build your site on a solid foundation and the only way to go is up.
If your website is not being found on the first page of Google you are missing out on a large percentage of potential customers. Our goal is to get you on the first page for as many keywords as possible.
The foundation of our strategy begins with understanding your business, your industry and your target audience. You have unique business goals and objectives and we will work with you to create an effective campaign.