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3 out of 4 people use search engines to find a products or services. The first page of search results gets 90% of the traffic, the second page gets only 5%, and it decreases steadily beyond that. If your business is not on the first page of results for your targeted keywords, you are missing out on valuable leads.
There are natural (“organic”), and paid ways of achieving higher ranking on search engine result page. Positioning a website higher on search engine result pages dramatically increases its overall search visibility. Studies indicate that people often only pay attention to the first few results for the specific keyword(s) they searched for, therefore it is important to ensure your website is found or visible on the top of the search engine.