What is On-site optimization?
On-site optimization (popularly known as on-page SEO) is the practice of optimizing on-site elements such as textual and visual content of your site, quality of your site’s source code, technical set-up, user-friendliness and relevancy to a certain search query in order to rank it higher and drive more traffic from SERPs.
On the other hand, there is Off-site optimization which refers to optimizing (external) links to your site from elsewhere on the internet including social media attention and other digital marketing activities. And it is evident that a superior on-site optimization immensely helps the off-site SEO of a website.
Why is Onsite SEO important?
Onsite (on-page) SEO is important for your SEO campaign because the aim of a proper on-site SEO is not only to help search engines interpret with the page content but it also helps human searchers understand clearly and quickly what the site or page is about and whether it addresses their search query.
In short, the ultimate goal of On-page optimization is to make a site user-friendly and relevant both for humans and search engines so that it would be super easy for them to:
- Understand what exactly a page is about.
- Identify the page as the most relevant one to their search query/s.
- Find that page stands alone among other relevant results out there as it is more useful and worth to rank high.
Here at ProtechZi Digital Media, first thing we do is a proper On-page Optimization of the pages of a website when assigned for its SEO campaign.
6 Essential On-site SEO factors to succeed
Discover 6 most important On-page SEO factors that makes a website perform better on Google SERPs.
1. Relevant Content
Search engines have always put a premium on quality, relevant and valuable content. They wants to make sure that the site having high quality original content are given priorities in search results. Content is surely playing a major role in organic search results, that’s why the most relevant content appears in the search results.
2. Title Tag
Title tag is an html code that exists in head section of a webpage. It plays an important role as it is the first thing about your page a user sees in the search results. A well optimized Title tag determines whether a user click on your page or moves onto the next search result.
When focusing on the title tag of your pages, make sure it is well-written and detailed yet within optimal length.
3. Page Loading Time
In today’s fast paced world, every user wants information fast. If your page doesn’t load quickly, it is more likely that a user abandons your site which will result loss of traffic (or say your customer) to your website.
To ensure a very good user experience (& good ranking), you must focus on improving page load time.
ProtechZi Digital Media applies numerous methods to improve a website’s page loading time that includes:
Upgrade web hosting to Cloud Web Hosting
- Minify CSS, JS and HTML
- Minimize HTTP request
- Compress your website with gzip
- Reduce the no of redirects
- Use a CDN – Content Distribution Network
- Enable browser caching
- Minimize time to first byte
4. Meta Description
Meta descriptions are the descriptive content that is often appears in the search results underneath the title (clickable bold content) of the page. Crafting a compelling Meta description (including Snippet-optimization) with important keywords can draw searchers to a website from the SERP.
A well-optimized Meta description can help improve click-through rate of organic search results as search engines show the most relevant search results for a specific search query.
5. Header Tags
Header tags are very important in SEO as it used to identify important heading and subheadings within the content of a webpage helping not only search engines understand your key phrases and topic better but also makes it easier and enjoyable for a human user. The heading elements are classified into 6 levels of headings from H1 to H6 with H1 is the most important level and H6 the least.
6. Image/video optimization
Image/video optimization is a process of decreasing its file size without compromising with the quality. A proper image/video optimization helps improve user experience, page load speed and boosts SEO rankings of a website.
We at ProtechZi Digital Media follow latest image/video optimization technics and tools to serve up the best results.
Apart from the above 6 Essential On-site SEO factors, we take every other factors into consideration, be it small of big while optimizing On-page SEO of a website.
Now it’s clear that On-site SEO is a crucial component of your overall SEO strategy as no website can rank high on the SERPs without properly optimized as Google states , “You should build a website to benefit your users, and any optimization should be geared toward making the user experience better. One of those users is a search engine, which helps other users discover your content. Search Engine Optimization is about helping search engines understand and present content.”
Do you own a business website?OR
Are you planning to build a website for your business?
Then you are at right place as: ProtechZi is one of the most innovative and trusted Search Engine Optimization (SEO) companies in USA, Canada and Australia including few other promising countries where Digital Marketing is catching up with the latest trends. We take pride in performing standalone On-site Optimization of a website with our proven expertise.
Our most of the successful SEO campaigns for small and medium size businesses are running in the below listed states/cities of USA: